How a marketing mindset can unlock strategic L&D business value

Learner engagement has been the nemesis of many L&D professionals for decades. We dedicate our professional lives to building the most powerful learning experiences, providing access to the widest range of online content available. And despite our very best efforts, we continually compete for time and attention. The fact that our ability to market and engage staff has actually reduced over time [2021 Annual L&D Benchmark report] has not helped.

There is no doubt that better marketing skills will help us communicate and connect with our audiences and increase take up. But if we just focus on employee engagement as our metric of success, we’re potentially missing a trick.

In this interactive session we will explore together the ways in which embedding a marketing mindset can help us unlock our strategic potential as learning professionals AND tackle that challenge of learner engagement head on!

Get practical insight on how a marketing mindset helps us to:

• Shift to a business first perspective
• Connect to what matters most
• Rethink and redesign our communications for impact

About Laura Overton:

Laura is an author, facilitator and award-winning learning analyst dedicated to uncovering and sharing effective practices in learning innovation that lead to business value. She is known for leading a 15-year global research programme to uncover and share learning strategies that lead to business success. Laura established #Learning Changemakers and is a co-founder of Emerging Stronger – global initiatives to support the changing world of workplace learning. Connect with Laura on LinkedIn, subscribe to her #LearningChangemakers newsletter and follow her on Twitter.